The #TrashTag challenge is a great example of a positive social media trend that originated with Steven Reinhold and gained traction in 2019 and demonstrates key concepts from social cognitive theory, such as peer modeling and social reinforcement. This viral challenge has made a significant impact, especially when combined with Earth Day projects, and reportedly “has an estimated five million participants monthly” (Unknown, 2024). This showcases “response facilitation,” where participants see the positive outcomes modeled in before-and-after videos and recognize, through comments and social media praise, the importance of these environmentally responsible actions. These efforts are not simply a display of moral behavior (“Hey look at me, I’m doing good works!”), but instead contribute to observational learning about effective trash clean-up.
The positive feedback and attention on social media inspire viewers to take similar actions in their own communities, and the response has been incredible! In reference to social cognitive theory, watching these videos repeatedly as a form of “rehearsal” or seeing how others solve cleanup challenges (e.g., using specific trash bags or approaching complex cleanups) helps with retention and builds confidence. This kind of observational learning increases the likelihood of participation because the tasks are modeled effectively, and the clear, positive results boost motivation to engage in similar activities. Viewers are encouraged by the message, “If they can do it, so can I!”
Viral trends like the #TrashTag challenge spread rapidly, as seen in the following articles:
The challenge has raised awareness about littering and has encouraged everyday people to take responsibility for maintaining their local environments. It shows how social media can be a powerful tool for social change, with viral trends having a real-world impact. Even the latest viral sensation, the “Hawk Tuah girl,” is using her newfound fame (albeit slightly off-color) to positively influence others by creating a foundation to help pets find homes, as seen in this article: Newsweek – Hawk Tuah Girl Foundation.
So, how can we as educators use this trend to design instruction for our learners? Research supports the idea that teacher and peer modeling foster self-efficacy by building learners’ confidence in their own abilities (Schunk, 2020). Introducing viral trends like the #TrashTag challenge can help teachers implement reciprocal teaching, where students can become the teachers after observing a series of positive examples. If you asked students to present on a positive viral challenge they know or have learned about (not toxic like the #TidePodChallenge), I’m sure the discussion would lead to valuable learning experiences that they could apply to their own lives!
Schunk, D. H. (2020). Learning Theories: An Educational Perspective (8th ed.)
Unknown, U. (2024a). Trashtag Challenge. National CleanUp Day®. https://www.nationalcleanupday.org/partners/trashtag-challenge
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